“Tweet What?” Social Networks Revealed (presentation)

Mary Jane Mudd, Principal, Full Tilt Communications
Friday, August 7, 10:30 a.m. to 11:30 a.m.
Description: If you’re still wondering what everyone is talking about, i.e., “followers,” “fans,” “friends,” and “tweets,” you may want to attend this workshop. You’ll learn what the hype is all about, and how to leverage social media to develop your personal brand, improve your customer care efforts, avoid “Twittering” away your time with no return, engage audiences online, avoid the “broadcast” mindset and use networking tools effectively.

How to do Business with NASA and NASA Primes Roundtable (panel)

Friday, August 7, 10:30 a.m. to 11:30 a.m.
Description: Doing business with the federal government involves a unique set of requirements, but the contractual rewards are worth the effort. This roundtable will detail NASA’s qualifications for its potential suppliers and NASA prime contractors will share what it takes to sub-contract with them. Following the workshop, NASA and its primes will conduct one-on-one meetings with conference attendee business owners who are in industries needed by NASA and who have scheduled an appointment in advance.

Work-Family Balance Roundtable Discussion (panel)

Friday, August 7, 10:30 a.m. to 11:30 a.m.
Description: Striking the right work-family balance has no easy solution, no one-size-fits-all approach. Our roundtable discussion will look at how preparation, intentionality, join decision-making and/or having a back-up plan work in concert to create balance. The workshop also takes an honest look at how being on the right personal and professional path for your future impacts balance.

How to Make Your ‘Net’ Work for you (panel)

Friday, August 7, 2 p.m. to 3 p.m.
Description: Networking girl style, how to extend your reach without a golf club. An interactive session, this presentation takes a refreshing look at the art of networking and how to utilize the unique skill sets that only women have. No male bashing, just good old fashion female finesse, techniques and strategies that must be used in order to start the networking (relationship) process.

Business Enterprise Academy® Mini-Seminar (panel)

Friday, August 7, 2 p.m. to 3 p.m.
Description: This workshop is a one-hour “mini” of the Texas Business Alliance six-month business incubator called the Business Enterprise Academy®. The purpose of BEA is training business owners on business fundamentals and the most common requirements of contracting entities. Like the BEA, the “mini” will cover the topics of business development, financial management, infrastructure management, marketing, communications, and project management.

Financial Empowerment Seminar (panel)

Friday, August 7, 2 p.m. to 3 p.m.
Description: Personal and professional financial literacy is an essential key to a living stress free. This seminar is based on the Black Enterprise “10 Principles of Saving and Investing.” Topics covered include homeownership wealth building and recovering from a foreclosure, credit building, creating personal wealth, how to educate your children about finances, creating profitable small businesses, using personal wealth to strengthen the community and passing wealth on to the next generation.

Be a Marketing Maven (panel)

Saturday, August 8, 9 a.m. to 10 a.m.
Description: This unique workshop will address personal image marketing and effective marketing for your business. Learn how to build a successful business wardrobe and how to dress for any occasion and look confident, composed and self-assured in any setting. How comfortable are you with your international dining essentials and protocol? You’ll be an international etiquette pro after attending this workshop! Also, have you opened your business doors and are now wondering what to do? We’ll address do-it-yourself, inexpensive guerrilla marketing techniques, branding, marketing to the generations, Web sites and SEO, and how to select and work with marketing or PR professionals.

Career Moves (panel)

Saturday, August 8, 9 a.m. to 10 a.m.
Description: Considering a career move? Need a little more flexibility in your time with business ownership? Or, maybe you’d like a second income stream? Take a look at four opportunities and ask questions of the professionals representing careers in home staging, franchising, financial analysis, and real estate adjusting (FEMA). There’s a demand for quality professionals in all of these professions and one of them just might be the right career move for you!

Getting Your “Houses” in Order (panel)

Saturday, August 8, 9 a.m. to 10 a.m.
Description: Purging and cleaning is an inside-out job! This seminar takes a look at three “houses” to clean: physical, emotional and spiritual. In a fun, interactive manner this workshop will help you minimize the clutter in your home or workspace to increase your creativity and productivity. The discussion also will delve deeper into cleaning your emotional clutter to free yourself to be you! Finally, a look at your spiritual connectivity will help you gain greater clarity of purpose.